E-3 noma / echo

Before it’s a perfume, it’s smoke and stillness.
Some scents in the E-motional collection by aaa/unbranded® are shaped not only by time, but by smoke. The cold-smoking process is done entirely by hand, in small batches, using hickory wood. Layer by layer, the scent absorbs tension, air, and depth, filtered, rested, then smoked again.
It’s not a shortcut. It’s a ritual.

This technique reveals facets that can’t be forced: persistence, contrast, unpredictability. Each batch carries subtle differences. Just like childhood memories. Just like fire after it fades.
Because in our world, smoke doesn’t hide, it reveals.

E-3 noma opens with a camphor-like note that gently rises into the air, carried by fresh, woody, and airy undertones. As the fragrance develops, it grows cooler and more intense. A smoky nuance gradually emerges — slightly bitter, quietly mysterious — before softening into something deeper and more enveloping. The drydown reveals a complex blend of sweetness, soft woods, and a subtly saline touch.