How we make products
Creating trousers, a coat, a shirt or a sweater is like composing a symphony or like designing a palace. Perhaps music and architecture may seem like two arts that are distant from fashion or fashion design, in reality, theoretically, the production process is very similar and starts from an idea and a nice blank sheet of paper.
It all starts with a drawing, correlated with construction details and some inspiring images. These materials are used to make those who make the product understand, the style and the mood. The model paper is the first phase of the development of the part object and is also the most complex. Initially a model paper is made, then a material is used, paper, which behaves differently from fabric. The paper model is then used to cut all the pieces that make up the product and a first prototype is made with a test fabric, similar to the final material. This first prototype is useful to check the proportions and, obviously, to understand if it corresponds to the style thought by the designer and if it fits correctly. Usually several tests are made, according to the complexity of the product, before making the final prototype in the final material. The prototype is then defected before being put into production and, if necessary, some parts or construction methods are also modified, to make production more fluid and save time in the construction phase.
For this reason, when you buy trousers, a shirt or even more an outerwear, know that behind there are days and days of work and at least 5 different companies, all well coordinated with each other. A well-made product is therefore the result of the experience and manual skills of skilled professionals, a culture for manufacturing handed down from generation to generation.
We design our clothing products in an unconventional way. A series of our products stems from the “reverse” concept, that is playing to overturn existing products in / out, modifying the internal parts that then come out to the outside. Or we take several products and shapes already known and disassemble them, and then re-assemble them so as to obtain something new, giving the object a second life. Or we play with modeling in two dimensions, like a child would. In any case, behind a piece of clothing there is always a concept, a message and the desire to create a timeless product, designed to be combined with other products already present in the wardrobes.
Fashion design is an important discipline, it is not just about making a beautiful design of a trousers, a coat, a shirt or any other item of clothing, fashion design is about the ability to translate an idea into reality or to transmit to the public of sensations. In making all our clothing products, we always start from a concept, following our guideline of assembling around aesthetics (assembled around aesthetics) or transmitting sensations to our audience.
SHOES AND SNEAKERS
Footwear is a wonderful fashion design object. If you think about it they are small moving sculptures that must resist bending, the weight of people, pressure, but also heat, cold or water and at the same time must give emotions with their shapes, materials or colors. . Without thinking of the high-heeled shoes that make women so charming and feminine, but which underneath are a work of little engineering.
We always start from a drawing, most of the time a sketch, a quick stroke that brings the idea of a shape and a volume to paper. But then this idea “has to walk” and this is the hardest part, transforming a two-dimensional drawing into a three-dimensional object. Witnessing the birth of a shoe is a wonderful thing, just to see how so many people are so well coordinated with each other, each busy taking care of their own part, perfectly aware of the work of the other people who will follow.
The two-dimensional drawing is transferred to a plastic shape covered with masking tape. The lines and proportions are shown that you can immediately see in your hand. Then the adhesive tape is removed from the shape and transferred to a cardboard, the edges are added for the seams and all the pieces that will make up the model are extrapolated, including the lining, the reinforcements, the inner sole. A shoe like ours is also made up of more than 25 pieces per pair, which will then be sewn together. The construction phases of a shoe are very long and require the participation of over 12 different suppliers, each specialized in its part.
Several tests are performed with test materials, which are worn over and over again, until the desired effect and an optimal fit are achieved. And here is the final sample, made of the correct material, complete with sole and accessories.
We are interested in making you understand that you will wear products made by people with great experience and love for their work. There are no machines that make shoes and a human hand is always required. All shoes are handcrafted, one by one, also using machinery, but always controlled by the human being. The human being intervenes throughout the manufacturing process, from the cutting of the leather, to the assembly of all the parts that make up the shoe, to the assembly of the shoe and the sole, to the final part of cleaning and finishing, until the pair shoe comes in a box, ready to be shipped to you.
In the design of shoes we adopt a particular method, mixing methods taken from architectural design with shoe construction techniques, drawing inspiration a lot from the surfaces and colors of artistic ceramics. We also take inspiration from different worlds for the construction details of the models, always according to our motto of assembling around aesthetics.
We prefer to use bovine leathers or fabrics that do not require minimum production, thus avoiding to fill our warehouse with materials and consequently limiting the production of waste, which we believe to be a big problem. By doing so, we only buy what we need, when we need it, also limiting the transport of materials from one place to another, and managing everything with strong planning.
There is a lot of manufacturing in the creation of a small leather accessory, and they are often much more complex to make than a bag or a shoe, or an item of clothing. Our products all come from a concept, just like the other products in our catalog. Inspiration can also come from very different things: a design object, something found in nature, a game, a form of architecture.
Do you know a puzzle? You know all those pieces that fit together? Imagine that behind one of our portfolios there is a puzzle made up of about 30 pieces, assembled one by one and in a certain order. And only in that order. Small leather goods are precious objects where hands can make the difference. And often our products are even more complex to make than others you find on the market.
Many of those who buy our products are designers, fashion designers, architects, graphic designers, creatives, musicians, artists, all people who are well aware of the importance of details. But everyone, if you notice it, you will discover that a well-made object stands out from the details, from those small details that, taken alone, cannot be noticed, but which, on the whole, manage to change the visual impact of an object. We take great care of the details, even those that are not seen.
You can decide to let the object carry you or be the one to carry it. There is a big difference between the two. Our collections of small leather goods, small bags, wallets and beauty cases are dedicated to an audience of fashion lovers and creatives who are looking for a product that can represent their personality.
Over time, the clock has always played an important role in defining the personal image, and it is an object that also represents a concentration of very high technology in a very small space. Our watches are inspired by classic and clean lines, with a very Italian Style taste. But what is the process of designing a watch?
As always, we start from an idea, then move on to the “concept” phase, where we begin to think about the shapes and materials that are most suitable for the purpose. After the due considerations we move on to the design part, in which every detail is outlined to the tenth of a millimeter. This leads to the creation of the prototype and its approval. The last phase is the production of the finished product.
If you like the idea, I would make a comparison on how a car is built: one of the most important parts is the choice of movement, which is as if it were the “engine of the car” and the timepiece is designed around it. Another fundamental part is the design of the dial, the element with which you interface with the watch. We could assimilate it to the internal instrumentation, or to the steering wheel. Then the case is as if it were the bodywork: it can be made in steel, for its resistance, in titanium, for its lightness, etc.… everything that comes after is as if it were the options: glass? it can be mineral, sapphire, scratch-resistant, anti-reflective. Strap? Real leather, made in Italy, silicone etc… it depends on what I want to get and how much I am willing to spend.
Our watches are completely made in Italy, from the design to the final realization. Technically, our models of men’s watches, as well as women’s watches also use high-precision mechanisms in some cases even Swiss mechanics, considered among the best in the world.
Body care is very important, both from a physical and a dermatological point of view. We take care of the décolleté, body, face, hands, nails, hair, but often we neglect the feet and a little less the legs. In Western culture, feet are overshadowed by other parts of the body in the daily beauty routine, but instead they play an important role. This is why we have decided to develop a specific cosmetic line especially for feet and legs.
Our products are made in Italy using very clean ingredients, some of which come from organic farming, contain only essential oils and are without the addition of perfume, so you can only smell the components of the products themselves. Thanks to natural processing methods, all products have an excellent texture and are well absorbed by the skin, leaving it soft and hydrated for a long time.
Taking care of the body from the feet to the head is a method that has been used for a long time in the East. On the other hand, we are bipeds and many of us stand for a long time during the day. But even if you lead a sedentary lifestyle, taking care of the well-being of your legs and feet is very important. Having healthy and well-fed feet allows you to walk better and get less tired. Having relaxed legs with good blood circulation contributes to feeling better and more active. You can learn more in the beauty routine section.
Taking care of legs and feet as well as taking care of the body also requires proper nutrition and the right amount of fluids, because the skin is treated first of all from the inside and then also externally. For this reason we have also decided to work on giving our public a series of information that goes beyond the correct use of our cosmetic products. Because there is much more than beauty between the earth and you.
Download here some factsheets on the beauty routine and on the correct nutrition for your skin
For an “unbranded” lifestyle, eau de parfum could not be missing, so we thought of creating two different fragrances by taking inspiration from the material to transform it into a breath of perfume. Our eau de parfum are made in the south of France on the Cote d’Azur in Grasse, known for the perfume industry that dates back to the sixteenth century, an area where Rosa centifolia, a species of Rose also known as May rose from Grasse, also grows.
The world of perfumes is truly fascinating. Many people, especially women, are passionate about it and often even very old memories correspond to every perfume, linked to a place, to a family person, to a moment in life. Our nose is able to transmit sensations and even very clear images, and this is why the world of perfumes is so fascinating and so tied to style life. And even if when you think of perfumes you think of France, it was Caterina de ‘Medici from the 16th century who introduced the Italian fashion of the perfumed glove to France. And in 1709 it was another Italian named Giovanni Maria Farina, who settled in Germany, who invented the colony.